This is one of the many billboards that line the side of Interstate 5 in Los Angeles County. Imagine the conversation that led to the graphics on the ad.
Layout artist: "We'll use bright yellow for the background, to catch the eye. We make the '$1' huge, with simple black copy. Oh, and we stick this stock photo of a good-looking woman to the left."
Boss: "The dimensions don't work. We can't fit the whole picture in vertically. We'll lose the cleavage."
Layout artist: "Good point. Let's cut off part of her head instead. That way we can keep the cleavage."
Boss: "I like it."
The billboard promotes Normandie Casino, a dive that I once drove to and didn't bother to go into, partly because it looked like hell, and partly because I was afraid I might get murdered if anyone saw me win anything there.