You know that one friend you have on Facebook who is always posting some outrageous thing that pisses them off? That unbelievable thing that would piss you off, too, except you know that the source for that story - the Onion, the Daily Currant, whatever - is a satire bogus new site?
Don't you kind of think that this one friend is a bit of a moron?
The New York Times is a bit of a moron, too.
In related news, there's probably a new job opening at the NY Times.